Type of Publication: Article in Collected Edition

Absatzhelfer

Author(s):

Olbrich, R.; Schröder, H.

Editor:

Köhler, R.; Tietz, B.; Zentes, J.

Title of Anthology:

Handwörterbuch des Marketing

pages:

2216-2234

Location(s):

Stuttgart

Publication Date:

1995

Citation:

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