Type of Publication: Article in Collected Edition

Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops

Author(s):

Großweischede, M.

Editor:

Kracklauer, A.; Mills, Q. D.; Seifert, D.

Title of Anthology:

Collaborative Customer Relationship Management - Taking CRM to the Next Level

pages:

229-253

Publisher:

Springer

Location(s):

Heidelberg

Publication Date:

2004

Citation:

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