Publikationen
Type of Publication: Group of Editors
Editorial "Retail Branding", International Journal of Distribution and Retail Management, (37) Suppl. 11
- Editor:
- Ahlert, D.; Olbrich, R.; Kenning, P.; Schröder, H.
- Publication Date:
- 2009
- ISSN:
- 0959-0552
- Citation:
- Download BibTeX
Abstract
Retail branding plays a decisive role in successful retail management. In times of increasing competition, stagnating demand, and increased complexity, providers have recognized that retail chains can no longer stand out from the crowd only by varying assortments, visual merchandising, or prices. Therefore, retail branding offers a successful approach for building a distinctive profile. In response to the changing marketplace, this special issue draws on new perspectives from retail branding in order to bring readers to the present state of research. Moreover, the objective of the special issue is to introduce new research approaches and ideas for an efficient management of retail brands that are important for theory and practice. We are pleased that this issue includes conceptual papers and empirical works as well as case studies, and that it addresses the two main aspects of retail branding – store brands and private label management.
Abstract (secondary)
Retail branding plays a decisive role in successful retail management. In times of increasing competition, stagnating demand, and increased complexity, providers have recognized that retail chains can no longer stand out from the crowd only by varying assortments, visual merchandising, or prices. Therefore, retail branding offers a successful approach for building a distinctive profile. In response to the changing marketplace, this special issue draws on new perspectives from retail branding in order to bring readers to the present state of research. Moreover, the objective of the special issue is to introduce new research approaches and ideas for an efficient management of retail brands that are important for theory and practice. We are pleased that this issue includes conceptual papers and empirical works as well as case studies, and that it addresses the two main aspects of retail branding – store brands and private label management.