Type of Publication: Article in Collected Edition

Handelscontrolling - Anforderungen, konzeptionelle Grundlagen und Status Quo

Author(s):

Schröder, H.

Editor:

Reinecke, S.; Tomczak, T.; Geis, G.

Title of Anthology:

Handbuch Marketingcontrolling

pages:

774-794

Location(s):

St. Gallen, Wien

Publication Date:

2001

Fulltext:

MH_Publikationen_2001_HandbuchMKControlling_04.pdf

Citation:

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